It can be a very effective business strategy if you are willing to be outrageous to get people to talk about you.

We spend a lot of time making sure we fit in. I believe it makes more sense to stand out. Fitting in, being like everyone else, does not make people take a second look. You don’t have to advertise nude (not that outrageous) but what about a period costume/wig or arresting design or operatic music rather than what is popular and common and ‘hip’. Use something that you appreciate and enjoy and you will be ‘authentic’ and attention-grabbing. Post videos of you just being you and talking about something fun on your website or facebook page. Create an ‘avatar’ for yourself or an ‘alter-ego’. Ask questions rather than giving answers. What else is possible here?

Attention-grabbing outrageousness can be utterly simple and stark. One word. One question. One image. Be intriguingly outrageous. Sumptuously outrageous. Hilariously outrageous. Joyfully outrageous. What have you got to lose? (your stiff upper lip? Your bland image? Your grey clothes?) I have a friend who wears beautifully tailored and fitted three-piece suits in outrageous patterns and colors. He stands out! People always want to know who he is and what he does – you don’t want that, do you? If that is too outrageous for you, maybe you could start with green shoes at your next meeting?

My questions to you are: What level of outrageousness are you willing to be? What level of outrageousness are you unwilling to be? As Oscar Wilde (someone who used his outrageousness successfully) said, ‘There is only one thing in life worse than being talked about, and that is not being talked about.”